TYPE DESIGN Mar 2020
“What if type was simplified?”
According to research by the Linguistics Department at Cambridge University, once a person has mastered the alphabet and acquired a vast vocabulary, it is easy to pick out misspellings, reversed letters, or guess words that are missing in a sentence.
It deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
The future type I have developed explores the way people read a word. The idea behind this work is to question the legibility of letterforms in terms of communicating information - as the human mind does not read a word by each letter but a word as a whole, will the letterform affect people’s reading experience if it becomes more simplified?
The typeface in some way restructured the connection between each letter and was designed to reduce the parts of each letter that we do not necessarily need.
Letterform as a high abstractive summary of language can be seen as a “visual code” which communicates all kinds of information. The narrative structure of typography could be more flexible, as this kind of “visual code” can be applied so broadly when considering how humans make meaning and extract it from what they can see. It sets a precedent for developing a new, wider “database” for communication and the expansion of how we can visually perceive the communicative process.
latin Glyphs | Basic Characters