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VISUAL DESIGN / ILLUSTRATION  Nov 2019

We depend on visual icons to identify our business, social media account, subcultural group, brand value, ideological allegiance or location. People generate different social characteristics digitally by creating a new social media account. These accounts are like different exports of performing oneself.

The concept behind the project is derived from cell division: reproduce and generate new ones. An individual performs or present itself digitally and divide it into different versions of oneself.


As different digital persona populate the online world, the digital age with its platforms becomes a reflection of people’s identity nowadays. The visual “flag” of different identities presented in the angular structure of a square which allows me to define different identities but in a uniform space.
我们依靠视觉图标来辨识行业,社交媒体账号,亚文化群体,品牌价值,意识形态或位置。人们通过创建一个新的社交媒体账号来数字化地形成不同的社会人格,这些账号就像表达自我的不同出口。
项目背后的概念源于细胞分裂:复制生成新的细胞,即个体以数字化的方式表达或呈现自我,并同时将其分配成不同版本的自我。


随着不同的数字人格充斥着网络世界,数字信息时代以及其平台成为当今人们身份标识的映象。不同数字角色的视觉“旗帜“以正方形的角度结构呈现,让我可以在一个统一的空间中定义及呈现不同的数字人格身份。
                                                            

  

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